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360-degree-customer-view-finally-within-reach
Data

360-Degree Customer View is Finally Within Reach

The 360 customer view has long been a myth in the GTM world. In this article we break down the evolution of the ecosystem, and why now we’re closer than ever to conceiving it.

1 Jan
5min read
TariqTariq
business-entities-the-foundation-of-your-revenue-architecture
Data

Business entities: the foundation of your revenue architecture

Essentially, an entity represents an object and its related attributes and relationships.

1 Jan
5min read
MaxMax
centralizing-your-total-addressable-market-to-streamline-sales-operations
sales operations

Centralizing Your Total Addressable Market to streamline sales operations

B2B sales have existed for a while, but outbound has only recently matured to a level of systematization. The most sophisticated companies are leveraging robust data architecture to support their sales effort.

1 Jan
7min read
MaxMax
ditch-the-leads-object
salesforce

Ditch the Leads Object

THE most divisive issue in RevOps that I’ve come across so far is the Leads vs Contacts debate.

1 Jan
6min read
TariqTariq
how-to-implement-a-b2b-lead-routing-process
sales operations

Lead Routing 101: A B2B SaaS Guide to Getting Started

‍Lead routing refers specifically to directing potential customers in a way that maximizes their potential for conversion into actual customers

1 Jan
8min read
MaxMax
introducing-the-new-system-of-engagement
Data

Why the system of engagement is broken?

A system of engagement (SOE) helps organizations communicate, collaborate, and interact with customers and team members.

1 Jan
5min read
MaxMax
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