Manifesto

We are the Architects of ModernRevenue Growth

Cargo Community

Current Status Quo

A New Level of Complexity

GTM success is more challenging than ever. Growth channels are oversaturated, and capturing attention is harder than before. The sheer number of tools available today creates complexity and confusion, leading to inefficiencies in execution and strategy. At the same time, GTM misalignment between teams is making it harder to drive consistent, effective results. To break through, you need creative, tech-driven solutions that engage an audience that's harder to reach. The competition is fierce, and the market is constantly changing.

GTM success Achieving GTM success today goes beyond having a quality product. It demands innovative thinking, technical expertise, and strategic insight that go beyond traditional marketing and sales tactics. In this fast-evolving landscape, cutting through the noise means rethinking your approach and leveraging fresh, data-driven strategies that truly connect with your market. The challenge has never been greater.

Old Playbooks Are Outdated

The AARRR funnel, Lean Startup, and Growth Hacking? Those approaches are no longer cutting it.

Email campaigns and domain rotations? Rippling mastered that years ago. Signals and intent data? Ramp and Gorgias already used them to gain an edge 4 years ago.

These tactics no longer deliver the same advantages. Relying on outdated strategies means falling behind.

A New Horizon

Allbound is the Future of Growth

The future of growth is allbound—the seamless integration of inbound and outbound to create momentum across the Bowtie funnel.

This shift to an allbound approach creates an even greater need for a technical, data-driven strategy. As both channels work in tandem, capturing and analyzing data from every interaction becomes crucial to driving repeatable, capital-efficient growth.

Leveraging AI, automation, and data is no longer optional; it's the key to succeeding in an increasingly complex and competitive landscape.

The Next CRO Must Be Technically Skilled

Today, a revenue leader can no longer just be a sales or marketing expert. CRM data entry is automated, cold calls are optimized with parallel dialing, lead research is streamlined, and growth teams now handle outreach directly.

To thrive, they must reduce friction by designing integrated revenue systems that align strategies, teams, and touchpoints. They must be technical, data-driven, and strategically agile—combining tactical expertise with technical know-how to drive holistic, scalable growth.

Join the Movement

We're Systematic Problem Solvers

With the rigor of engineers, we build scalable, lasting solutions. We don't patch systems—we create revenue engines that evolve with the market:
  • Orchestrate smooth buying journeys across every channel.
  • Run rapid, data-driven experiments.
  • Scale GTM through modern data architecture.
  • Growth teams handle outreach on behalf of sales reps.

Driven by Curiosity and Progress

The market is fast-moving, and buyer expectations are constantly shifting. We embrace this complexity, driving innovation and continuous improvement.

We build smaller, more agile teams that maximize impact while minimizing waste. Our goal is simple: deliver scalable, capital-efficient growth.

We Are the Future of Revenue

Today, driving growth requires more than traditional strategies. It demands the seamless integration of technology, automation, and data-driven processes. Professionals who bridge the gap between strategic thinking and technical execution are the ones ensuring that growth is not just possible, but sustainable.

We are those professionals. We are GTM Engineers—architects of modern revenue systems—combining the art and science of allbound strategies to create solutions that drive growth and lead the way forward.

Join us. Shape the Future.Join Batch #001
Maxence de Villepion
Maxence de Villepion
Co-founder@Cargo
Maxence de Villepion
Aurelien Aubert
Aurelien Aubert
Co-founder@Cargo
Aurelien Aubert
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